1. KISS (Keep it Simple, Stupid)
If you can write short, informative paragraphs consisting of crisp sentences in everyday English, you have the first step down cold. Just remember KISS and you’ll be fine.
READ ALSO:10 Writing Tips For Bloggers
2. Seeing is Believing
Images that are relevant to the subject matter, and are clear and easy to make out are essential for the perfect article. I personally am not a big fan of video in article writing but if that is what floats your boat, go for it. However, please do not stick a cooking video in the middle of an article about the proper way to clip your toenails; that’s going to stick out like a sore thumb.
3. Bold and Italics make your Point
Do not be afraid to use bold and italics to help make your point. If that is what it takes to get you where you are going with a difficult or complex explanation, it is perfectly fine and helps the scanners to stay on point. If you feel strongly enough about it… underline it as well!
4. Subheadings Rock
Too much to stomach in one go? It’s not a college admission test, you are not pleasing academics who grade you by the amount of gibberish you can fit in a single sheet of A4 paper. Want your readers to keep going? Break it down and give subheadings that tell them what is going to happen in the next 3-4 lines. And then, you may rock.
5. Avoid Useless Content
The only time you can really get away with useless content is if you are so famous that everyone is going to hang on to every word you write, even if you are an idiot, or if you write so well, and are so interesting that the rest of us cannot help but read what you write and then stand in awe afterwards, while contemplating life’s most important questions. Otherwise, useless content – like this – is against the rules. Just say no.
6. Lists Rule
Everyone loves a good list. Scanners are drawn to lists like moths to a flame, except they do not burn their wings and then flutter around on the floor for a half an hour before being eaten by the cat.